Diffusion of Innovations

The Free Press. 1983. Macmillan Canada

English

Text

xix,453hlm.:bibl.;indeks,24cm.

Isi bahasan : Elements of diffusion,a history of diffusion researchcontributions and criticisms of diffusion research, the generation of innovations,the innovation-decision process,attributes of innovations and their ratye of adoption,innovativeness and adopter categories,opinion leardership and diffusion networks,the change agent,innovation in organizations,consequences of innovations.

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