Communication Models For The Study of Mass Communications

Pearson Longman. 1981. London and New York

English

Text

110hlm.:bibl.;indeks,23cm.

Isi bahasan : scope and purpose,basic models,personal influence,diffusion and effects of mass communication on induviduals,effects of mass communication on culture and society,audience centred models,mass media systems, production, selection and flow.

0582295726